On Thursday, the world’s largest social media company, Meta Platforms Inc, announced that it would start testing artificial intelligence-powered ad capabilities that can generate material like image backgrounds and several versions of text.
In a “testing playground” that the business is calling the AI Sandbox, a select set of advertisers will be invited to experiment with the tools, Meta officials announced during a press conference in New York.
The management would only disclose that there would initially be a small number of marketers that would have access to the space.
Later in the year, Meta intended to incorporate some of the capabilities into general-purpose ad solutions after granting access to more advertisers in July.
The launch represents the Facebook and Instagram owner’s first step into releasing products that make use of generative AI technology, which taps into enormous archives of historical data to produce fresh writing, visual art, and computer code.
Since the fall debut of ChatGPT by Microsoft-backed firm OpenAI, a flurry of attention and funding has surrounded the technology.
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